BETHLEHEM, Pa. — Vastex International has named Paul Zingone director of technical marketing, expanding the longtime industry educator’s role within the company as it continues to support screen-printing, DTG and DTF decorators worldwide.
In his new position, Zingone will oversee marketing efforts for Vastex products sold through the company’s global dealer network spanning 50 countries. His responsibilities include managing advertising and public relations initiatives while serving as a key technical adviser to the sales team. He will also continue his role as Master Educator for Vastex University.
Expanded Leadership Role for Industry Educator
“I look forward to building on Vastex’s remarkable history of innovative solutions in DTG, DTF and screen printing,” Zingone said. “I’m honored to be a part of the Vastex team that supports our outstanding dealers who represent Vastex among imprinted sportswear shops both large and small.”
Zingone brings 14 years of sales and marketing experience at Vastex, where he has worked closely with apparel decorators ranging from startup operations to large commercial print shops. Throughout his tenure, he has shared industry knowledge through trade publications, educational videos and trade show presentations across the United States and internationally.
From Screen-Printing Entrepreneur to Technical Marketing Director
According to Vastex, Zingone began screen printing as a college hobby before growing it into a successful business offering screen printing, embroidery, laser etching, sublimation, vinyl cutting and branded apparel products.
His more than two decades of involvement in garment decoration and relationships with industry leaders have helped him stay at the forefront of both traditional and digital decoration technologies, the company said.
Supporting Vastex’s Global Growth Strategy
Vastex manufactures conveyor dryers, DTF powder applicators and a range of screen-printing equipment used by decorators around the world. The company said Zingone’s technical expertise and industry experience will help strengthen dealer support, customer education and product marketing initiatives as the business continues to grow.
Founded in Bethlehem, Pennsylvania, Vastex serves textile-printing professionals globally through a network of dealers and distributors focused on screen printing, DTG and DTF production technologies.
