- Online program focuses on practical profit improvement through pricing, operational efficiency, customer selection and financial decision-making
- Professional education series begins June 18 and is designed expressly for custom decorated apparel professionals
The Shirt Lab has announced the upcoming launch of an online educational series it’s calling its new FastTrack Profit Sprint: a six-week virtual working program designed specifically for decorated apparel businesses that want to improve profitability without simply working harder or selling more.
Starting June 18, the Profit Sprint will guide shop owners through a structured process to help them better understand where their profit is earned, where it is lost, and how to build systems that will deliver consistent financial results. Registration is now open, with a cost of $97 for non-Shirt Lab Tribe members.
Hands-on financial program for custom decorated apparel professionals
Unlike traditional finance courses filled with accounting terminology and spreadsheets, the Profit Sprint is designed for immediate implementation by decorated apparel professionals. Participants will work directly on their own custom apparel decorating businesses each week using guided worksheets, discussions, and practical exercises focused on real-world shop operations.
“Most shop owners know they’re busy, but many don’t know if they’re actually profitable,” said Marshall Atkinson, co-founder of Shirt Lab. “This sprint helps owners understand their numbers, identify where profit is leaking out of the business and build a system for making better financial decisions every week.”
Financial visibility, profit targets, pricing discipline and operational efficiency
Over the course of the six-week program, attendees will work through a series of profit-building exercises covering financial visibility, profit targets, pricing discipline, operational efficiency, customer profitability, and ongoing profit management.
Key topics to be covered over the course of the six-week series include:
- Understanding where money is actually going inside the business
• Defining realistic profit targets and financial goals
• Building pricing guardrails to prevent undercharging
• Identifying operational mistakes and inefficiencies that reduce profit
• Recognizing which customers and jobs create the most value
• Creating a repeatable weekly profit management system
According to organizers of the Shirt Lab sponsored program, participants will leave the sprint with:
- A clear understanding of their current profit position
• Defined profit goals tied to business objectives
• Better pricing confidence and quoting discipline
• A process for identifying and fixing profit leaks
• A profile of their most profitable customers and work
• A practical system for generating profit intentionally rather than accidentally
Each session includes a working component designed to produce immediate action and measurable results. Participants are expected to complete exercises during the sessions and implement changes between meetings.
“The goal isn’t more theory,” Atkinson explained. “The goal is building a business that generates profit on purpose. Every worksheet, discussion, and assignment is designed to help owners make decisions that improve financial performance.”
As for the Shirt Lab, it is an industry-leading education and training community focused on helping decorated apparel businesses improve sales, marketing, leadership, workflow, profitability, and operational performance through practical education, systems thinking, and real-world implementation strategies. For program details and registration, visit: https://shirtlabtribe.com/fasttrack/profit.
