Russell Athletic, Bowling Green, Ky., recently expanded its Hope for Hospitals initiative by dedicating up to $700,000 of product donations for the duration of the campaign.
Launched in March, the initiative has been donating everyday essentials to hospital staff across the country. After closely monitoring the situation on the frontlines and speaking to healthcare workers across the country, Russell Athletic assessed a need in daily essentials including zip-up sweat shirts and hoodies, T-shirts, and sweatpants medical staff can easily change into, according to the company.
“At Russell Athletic, we are guided by a simple, yet powerful vision of creating the best essentials for everyday life,” says Greg Galbraith, senior director of marketing at Russell Athletic. “Today, we can’t help but be inspired by our courageous first responders and healthcare workers battling on the frontlines. Through our initiative, we hope to provide a small dose of comfort in these uncertain times”.
Russell Athletic has committed to donating from its core product line for every item sold, and to date, has donated over 2000 garments to frontline workers.
“Russell Athletic is a brand cemented on comradery and teamwork,” says Ricardo Aranda, vice president of Russell Athletic. “Today, we are all part of the same team and fully inspired by the great acts of valor and strength our frontline responders have showcased.” — D.S.
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