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Impressions

Wall displaying hundreds of embroidered logo samples used to evaluate embroidery digitizing quality, stitch density, lettering clarity and design execution.Process and Technique

Preventing Embroidery Digitizing Disasters: Part 2

From closing letter counters and escaped underlays to density problems and sequencing errors, learn how to troubleshoot common embroidery digitizing challenges before they become production headaches

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Trend Setter James Dean wearing a White Cotton T-shirt

The T-shirt: A brief, But No Less Fascinating History

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Impressions Magazine 2026 State of the Decorated Apparel Industry

Special Report: The State of Apparel Decorating in 2026

News
High school football player sprinting across a field wearing an A4 performance football uniform featuring moisture-wicking athletic fabric and custom team graphics.

2026 Teamwear and Athletic Apparel Trends: Performance, Athleisure and Customization Drive Growth

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Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

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Latest Posts

Jane Smith, Vice President of Marketing at Imperial, brings more than 25 years of global brand and digital marketing leadership to the headwear company.

Imperial Appoints Jane Smith as Vice President of Marketing

New marketing leader brings 25+ years of global brand growth and digital transformation experience

News February 24
Promotional products including custom caps, folded apparel, drinkware, and shipping boxes displayed in a print shop setting for merch expansion.

How to Add Promotional Products to Your Apparel Business Without Losing Your Margins

While there’s plenty of overlap, there’s also plenty to learn for apparel decorators interested in branching out into merch

Build Your Business February 24
Elle Carstens Chipply

Chipply Appoints New Senior Vice President of Revenue

SaaS sales leader brings 16 years of experience to support growth, customer acquisition and revenue strategy

News February 24

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series