Lane Seven, Los Angeles, announced the launch of its new Urban Collection, a collection of premium cotton blanks. The new collection consists of three unisex styles: the Urban Hoodie, the Urban Sweatpants, and the Urban Heavyweight Tee. The cuts are fashion-forward,...
InkSoft, Tempe, Ariz., is now offering a free virtual sampling marketing kit. The marketing kit includes templates for sending out emails, creating social media posts and writing engaging website copy to generate awareness and bring in sales. InkSoft recently...
The On Design: Road Trip feature about Route 66 in the Impressions March issue reminded me of my screen-printing experiences in Albuquerque, N.M., many years ago. I worked for six months at a shop less than a quarter mile from the route. I didn’t make much money—the...
Hirsch Solutions, Huntersville, N.C., will be hosting its Hirsch Studio Open House located in Charlotte, N.C., May 5-7. The three-day, direct-to-garment (DTG) event will feature digital print specialists offering guidance on artwork, techniques and samples. Attendees...
This month’s tongue-wagging design, “What Up Dog,” is courtesy of New Jersey-based Breakthrough Custom Clothing. Founded by Gerald Cantalupo Jr. in 2007, the company was built around a heat press, plastisol transfers and vinyl. “After we discovered [direct-to-garment...
Designing graphics for headwear requires a specific expertise. A full-front graphic that looks good on a T-shirt will not necessarily work on a hat. A good headwear design is simple and readable from a short distance. Oftentimes, when trying to convert a corporate...
Apparel decorators are preparing for a big surge in local team sports in 2021 as the nation rebounds from the COVID-19 pandemic. Therefore, now is the time to gear up for athletic-numbering season in your local market. The anticipated increase in demand for everything...
One of the top complaints I have heard in my career is that textile inks, whites in particular, are not opaque enough. Whenever I receive a “complaint,” I try to ascertain which product was used and the steps they took to print it. Better yet, I ask for them to send...
Adding glitter to a print design intstantly elevates its value and fashion appeal. Any printer should incorporate glitter in their offering, as it is simple to print. Many start-up printers are unsure of how to print glitter or how to get the best results. Here are...
In March and April, I discussed the need to be auditing and reviewing the free analytical data that Facebook provides to maximize the impact and effectiveness of your content. This data offered in “Page Insights,” has been available under the “Manage Page” tab on your...
Cotton Heritage, Dallas, recently announced the opening of a new distribution center in Coppell, Texas. This new facility will help Cotton Heritage service the local market, as well as widen their reach for two-day shipping nationwide, according to the company. "This...
Charles River Apparel, Sharon, Mass., recently announced that Dave Saracino has joined the company as its vice president of sales. Saracino’s industry experience includes more than 35 years with Koozie Group (formerly BIC Graphic USA), where he served as vice...
